• Heather

Buyer's Online Shopping Stats


We all know home buyers start their search online, but the stats are crazy. After reading this article I checked my own buyer's portal on ListingBook- a search portal for my buyers and sellers that pulls real time MLS listings, comps, taxes, etc (email me if you want to get set up, it's free of course, and real time with the local MLS, 100% accurate with the market, unlike some other sites you might be using...). I can see who logged in when, what they 'favorited,' and any notes they leave on property. The active buyers are using it every day, but guess what? 75% of them who closed on their property over a year ago, are still logging in and looking around. Why? Because it's interesting, and how many times have you heard 'oh I saw this great house on Cran St- you should check it out.'

Check out this article from Google on home buyers shopping habits...

Americans spend an average of 55 minutes per online visit with real estate apps on their phones, according to new research unveiled by Google.

Basically, "customers roll over in the morning and start looking at real estate listings [on their phone]," John Thornton, a partner in Google's real estate business, said about the study's findings.

69% of respondents Google surveyed call "shopping for real estate fun" from their phone and online. In fact, Americans are so addicted to home shopping online that 64% say they keep checking out houses and home values even after they purchase a home. The Google study also finds that people start hunting on real estate sites 3 years before they buy on average. Also, 1 in 5 of the people checking out homes on real estate apps and websites are actually in the current market to purchase a home, the study found.

Source: "Phoning Homes: Google Says We're Wild About Real Estate Apps," The Republic/AZcentral.com (Aug. 7, 2016)

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